Germani honors Santa Cruz do Sul in new packaging
In the month in which Santa Cruz do Sul celebrates its 140 years of emancipation, Germani, a traditional brand of pasta and biscuits, honors the city in the packaging of its products with the application of an illustration that highlights two symbols of the city: São João Batista Cathedral and Getúlio Vargas Square.
The illustration reassemble two most visited touristic places of Santa Cruz do Sul. In the foreground there is the fountain of Getúlio Vargas Square, sorrounded by the “tipuana” threes, a feature of downtown area. Then, the spotlight is the São João Batista Cathedral, the largest church in style neo-Gothic in Latin America, and a mandatory visit point for tourists.
The novelty is being applied in every line of Semolina Pasta and Pasta with Eggs, such as the line of biscuits with a homemade appeal, like corn sweet biscuit and rinh-shaped with icing biscuit. The initiative is part of the strategy to bring the brand closer to the community and spread the image of the city to other regions of the country. The novelty is already available in the shelves of establishments of the South, Southeast and Midwest of Brazil.