Germani has its logotype updated


21/06/2018

Germani, with over 125 years of tradition in the segments of pasta and biscuits in the South of Brazil, has a new visual identity. The project maintains features recognized by the public and brings novelties that symbolizes the new positioning of the brand in front of the market and the consumer.

The new logotype maintains its base, with the recognized typography, and brings the replacement of the initial letter with an uppercase letter. The main novelty is the wheat tang, traditional symbol of the brand, which was repositioned in the center, in order to express the quality from the origin of each Germani food.

This update represents the positioning of the brand, which maintains in its tradition the commitment to work with quality in all the processes, combining precision, standardization and efficiency through the technology in the internal operations with the care, the whim and the taste of the delights made at home.